One of the popular writers on creativity, Arthur Koestler, has a unique way of describing three kinds of creativity:
- ARTISTIC: Ahhhhhhhh!
- SCIENTIFIC: Ah-Ha!
- COMIC: Ha-Ha!
And that’s it in a nutshell. Creativity is a response to something, not a sleight-of-hand that pulls something out of the air. It may be nothing more than an unusual juxtaposition of two very dissimilar things, leading from a treatment for one disease to a cure for another very different condition. It may be an artist combining totally unrelated elements in a painting to challenge the thinking of viewers. Certainly, we can see how humor depends on the unexpected for its punch line.
So the way to become more creative is to investigate the possibilities of cross-fertilization–combining things that have nothing in common–to come up with a whole new concept. What a great idea! It just takes a little courage to put it down on paper or canvas.
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